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Guidance for sponsors of consumer reports on health care quality

Tips on Writing a Quality Report

Information on health care quality is complicated, so it’s crucial to present this information as simply and clearly as possible. This section suggests ways to make the language in your printed or Web-based quality report cards easier for your intended audience to understand and use.

• Why Good Writing Matters
• Tip 1. Write Text That’s Easy for Your Audience To Understand
• Tip 2. Be Concise and Well-Organized
• Tip 3. Make It Easy to Skim
• Tip 4. Use Devices That Engage Your Readers
• Tip 5. Make the Report Culturally Appropriate
• Tip 6. Be Cautious About Using Readability Formulas
• Tip 7. Test the Report With Your Audience
• Guidelines and Other Resources To Fine-tune Your Writing